Posted by: housingdabble | October 19, 2009

Estate Agent facebook fan page tips

Many agents are starting up facebook fan pages at the moment and looking for ways to get value from them. Why bother? Who wants to be a ‘fan’ of an estate agent?find us on FB

Every person you engage in the real world, you have an opportunity to create a fan for your Facebook page who has requested to be kept updated on your events/campaign/services/general stuff/work/business! If so-and-so likes Agent X’s event/campaign/services and becomes a fan, so-and-so’s friend sees that on her Facebook page and is intrigued. They chat about it and that correspondence entices friend to also ‘fan’ the page. And on it goes.

Many of the existing fan pages lack personalisation (you can change this!) and they have a similar theme in terms of business posts and fans generally being friends and family. Whilst friends and family is a must have to start your network, the next step is to broaden out from here and grow your network and influence.

Here are two ways you can do this:-

To create a buzz around the brand and the staff team – I know of a few agents that whenever I see them at awards events or even go into their offices I get the feeling that they are a high performing team and that I would like to be part of their crowd – there is just a special buzz around them. This is no fluke, but rather the people driving these teams make sure that their team are enjoying themselves and to outsiders is it creates a “we’d like to do business with them” feel. Facebook can be a forum for you to show the personality of the business and the team you have, which will in turn attract business and potential future recruits.

Use the page to support a specific marketing campaign – Most agents run campaigns to promote certain aspects of their business and these can be seriously amplified by using social media. Where facebook comes in is by being creative and using different types of content to bring your community back to the page and also to tell their friends. Facebook users are always keen to be spotted at great events and so by using photos and video content you can create something that people are proud to be part of and share with their wider networks. FB do we connect

Don’t expect to create a page and then have a huge following instantaneously. However if you build good content, make it easy to share, and let people know about it, over-time your community will grow.


Responses

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by housingdabble: Just posted my latest blog – be a ‘fan’ of an estate agent – meh http://bit.ly/DcSoW #property #estateagents…

  2. Hello,
    Thanks for sharing such useful tips, as i am also
    in this real estate so
    these tips are very useful for me

  3. we are london base esgage agents. We have face book account, but last 12 months we get very very lot hit. I don’t think facebook will help us for branding or CTR.

    Thank you.

    • Hi Shanak,

      Thanks for the reply – I think what you were saying is you had very low hits – it’s hard to comment on individual cases without knowing what you are doing with the page. I went to your company web site and there was no links to the page for me to follow. So I guess my response is that it depends on how you are promoting it and what type of content you have on the page as to whether it will help you as a business.

      Ben


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