Posted by: housingdabble | October 22, 2010

Bridge the gap between traditional and online marketing

One development that I am expecting to hear a lot more about and that has some great applications to the property industry is that of QR codes.

A QR code is a two-dimensional readable code that can store phone numbers, URL’s, email addresses and pretty much any other alphanumeric data. The largest form of QR code can store up to 4296 characters and they are internationally standardised under ISO 18004.

The code consists of modules arranged in a square pattern on white background. The information encoded can be text, URL or other data. To the right here is a QR code for the Housingdabble blog which when scanned links you to the blogs web address.

If you want to try them out you can check here to see which scanners are compatible with your phone. On the iPhone I use the QuickMark app.

They easy to produce and are added to objects to give visitors to that object further information.

So where’s the property application you might be asking?

A simple execution of their use is that done by Estate agent Gascoigne Halman who have worked in partnership with a team from the University of Salford.

They have placed QR codes in three different types of location

  • For sale boards
  • Window display particulars
  • Newspaper adverts

Buyers can scan the QR codes will be able to access further property information online. Further applications can include business cards and maybe tagging items in a rental property with maintenance or emergency call out details.

QR codes are not a new idea, they were created in Tokyo back in 1994, but the increase in mobile devices that can read them is leading to their growth in popularity in Europe and the US.

I will be interested to see how these codes can be put to use in bridging the gap between some of our more tradition marketing methods and our web activity.


Responses

  1. […] This post was mentioned on Twitter by Ben Harris, Mona Lisa and Jamie Grinstead, Tracy Kellett. Tracy Kellett said: RT @housingdabble: New housingdabble blog – Bridging the gap between traditional and online marketing – http://bit.ly/dchXTi #property […]

  2. The use of QR codes in the property market are interesting but this requires the end user to be aware of what they are, how to use them, and to have scanning software installed on their phones.

    Also, if you are using QR codes on sale boards, this would require a lot of management to place individual QR codes for each individual property to contain the unique schedule details.

    viewtxt.com give estate agents a seamless, branded mobile version of their entire property portfolio, deliverable across all mobile handsets.

    Using a location based SMS system, prospective buyers can text in the agents branded keyword displayed on their sale board and receive instant information back to their phone related to that property and others near it for that specific agent. They can then used the mobile web link to view a detailed property schedule on their phone.

    Full details on the service can be seen at http://www.viewtxt.com

  3. Hi

    With regards to Andrew Nisbet’s post the increasing popularity of QR codes means its only a matter of time before people know what they are.

    QR code usage in national papers and retail advertisement is becoming more popular. It can only be a good thing for estate agents to incorporate this technology now as they will be seen as a cutting edge business.

    The beauty of QR codes is that they can direct the user to exactly where the creator of the tag intended, without having to do any typing.

    A great new service launched by Tag Street provides a complete solution to estate agents who wish to use Qr codes in their advertising and signage boards


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