Posted by: housingdabble | February 1, 2011

What do home sellers really think and do?

Much of the decisions taken by Estate Agents are done using our gut – we rely on it pretty heavily to shape our decisions and inevitably sometimes it directs us to make the right decision, other times it doesn’t.

That’s one of the reasons why fours years back we started to carry out the annual Property Academy Home Moving Trends survey. So that rather than rely on our gut, we could gain accurate insight into the actions and decision making process Read More…

Posted by: housingdabble | January 18, 2011

Rightmove go Hyperlocal with RightmovePlaces

The figurative journey a home mover travels on between deciding to move home and instructing an estate agent to sell their property takes on average four weeks. Because of the web, in recent years estate agents are finding themselves with fewer opportunities to speak to home owners, particularly during this period. So much of sellers initial browsing activity is done online with little reason to pick up the phone or visit the office.

Much of the knowledge home buyers and sellers previously relied on from their local knowledgeable estate agent is now available to them online – information ranging from guides on property values to where are the best local restaurants or school.

Some of this information is known as “hyperlocal” and is becoming more and more accurate and readily available through a growing number of sites that rely on local people to populate and update the information.

Rightmove have picked up on this trend and identified it as the perfect way to develop Read More…

Posted by: housingdabble | December 31, 2010

Hit the ground running

Some agents spend the first two weeks of January ‘getting ready’ to do business, whereas those that hit the ground running ensure they have a great start to set themselves up for a great year.

The foundation you build during January makes such a difference to your year and with there likely to be the same number of transatctions in 2011 as there were in 2010, if you want to grow your business you need to be stealing a march on your competitors.

So what are you going to do to ensure your team are ready Read More…

Posted by: housingdabble | December 9, 2010

Estate Agents – Would you like your phones to ring more?

Most of the estate agents I speak to at the moment are not only concerned about the lack of foot traffic to their offices but the increasing number of house hunters that don’t even pick up the phone to speak to them. The recent Home Moving Trends survey showed that less than a quarter of home movers see applicant lists as being an effective way to find a home, with by far the majority repeatedly using the Portals and estate agency web sites to conduct their own searches.

But you want them to register on your mailing list, right? Read More…

Posted by: housingdabble | November 16, 2010

Performance In Detail

In the recent England rugby teams victory over the Australians, some of the credit for their success was given to the digital monitors and GPS system used to keep tabs on the players.  This impressive new technology tracks each player, monitoring their wellbeing and giving the coaches and analysts a detailed breakdown of their performance.

The information is relayed to the Lap Tops, iPhone and iPads, of the England staff and enables them to make more educated decisions on the management of the team. By using this real time system effectively, they can make calls on the game, during the game, track dips in performance and react accordingly.

By using this system to its full benefit and understanding their teams performance in detail, they can give themselves an edge in an extremely competitive field. They use every bit of information

Prior to its introduction, coaches would have made decisions such as substitutions based on perception, their gut feel. Now they can make the right decisions having been presented with accurate data. Read More…

Posted by: housingdabble | October 27, 2010

Research – Comparison of Online Estate Agents

I’m happy to report that James Cole from The Big Property List has today published the full report on his research comparing 22 online estate agents.

The team at The Big Property List have spent considerable time and effort in researching and compiling this data and are very keen to have an open debate as to what it tells us about the success of this new breed in terms of online visibility.

(For an explanation of how they defined an “online estate agent” please see yesterdays guest blog post)

To view the full report Read More…

Posted by: housingdabble | October 26, 2010

What is an “Online estate agent”

I am very pleased that James Cole of The Big Property List has approached me regarding some research he has undertaken into “online estate agents”.
In order to produce the report, James had had to define what he considers to be an “online estate agent” and so to kick off the publishing of the research here is his definition of an online estate agent.
The Big Property List is a UK Property Portal the displays any property adverts submitted to Google Maps by presenting them in a familiar property portal format.

What is an online estate agent?  (by James Cole)

A recent post on our new UK property forum asked Read More…

Posted by: housingdabble | October 22, 2010

Bridge the gap between traditional and online marketing

One development that I am expecting to hear a lot more about and that has some great applications to the property industry is that of QR codes.

A QR code is a two-dimensional readable code that can store phone numbers, URL’s, email addresses and pretty much any other alphanumeric data. The largest form of QR code can store up to 4296 characters and they are internationally standardised under ISO 18004.

The code consists of modules arranged in a square pattern on white background. The information encoded can be text, URL or other data. To the right here is a QR code for the Housingdabble blog which when scanned links you Read More…

Posted by: housingdabble | October 19, 2010

Closing the data loop

Knowledge is power and you’d be hard pushed to find anyone in property with more knowledge or data than the property portals. Alongside some of the major software providers, they have access and ownership of huge amounts of data about home movers and use this to their advantage.

But it’s interesting to note that so far none of the portals have sought to make a link between the data Read More…

Posted by: housingdabble | October 1, 2010

Scarcity – The Rule of the Few

With property, the scarcity rule should be an easy principle to use to influence, simply because there is only one of every property available – no two are the same – and so you shouldn’t need to be too clever to exploit it

When things are scarce, we want them – If something is unique it seems we find it even more desirable.

Foxtons have embraced this idea and have a concept that they market magnificently and here’s how they do it:-

Read More…

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