It was a pleasure to speak last week at the 16th annual  Home Sale Network Conference where I presented ‘Social Media So What’ (Slides and notes here)

The day began with Richard Tucker, HSN managing director, giving a brief welcome and introduction to the day. The standout comment for me

One of the most common social media questions I get asked by estate agents is how can they build their twitter following. It’s no surprise that this is asked as it is a key part of the process to build as large as possible group of relevant followers.

Firstly, don’t be tempted by the offer of getting hundreds of followers overnight – I use the word relevant because it needs to be part of a strategy to be followed by the right people and not just to buy an audience.

 I guess the first stage of growing your following is

There has been an interesting debate taking place in the housingdabble linkedin forum around the above question and so I thought I’d post my views on the current state of play.

Rightmove’s recent online consumer survey asked what influenced their decision when choosing an estate agent and the top four

PropertyADD Estate Agency Software have announced the release of a new function enabling

One of the aims of any consumer facing businesses is to interact with a target customer group and win their trust, which should ultimately lead to winning their business or them giving you a recommendation. We do this in numerous ways, so let’s consider one of them

On Wednesday 11th November I attended the Negotiator Magazine awards at the Hilton Hotel Park Lane. I was the guest of Henry Yates CEO of estatecreate, a company I have been glad

I attended the National Homes Network annual conference this week and was privileged to speak with my good friend Dan Hare from Pheonix about social media (we are becoming quite a double act) usage for

I’ve been keeping a close eye on the moves made by Google in the American and Australian property markets regarding their Google Property Search. If you aren’t aware

My article for The Negotiator magazine about how Estate Agents can effectively use social media was published last week. I can’t link to it as they don’t post to their web site, so here is the article for anyone who didn’t read it in the magazine.

Facebook and Twitter have superseded email and telephone usage and are increasingly being

I recently reviewed the current crop of iphone apps and mobile sites from the property portals which I am tipping to become an important aspect of the portal wars. As mobile surfing increases rapidly it is important along with the benefits of GPS location searches.

Since writing the report I have spoken to a few agents using the app to their advantage and one way is to identify competitors